What are UTM parameters?

UTM parameters (Urchin Tracking Module) are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media.

Why should I use a UTM Builder?

Using a UTM builder ensures your campaign links are consistent and free of errors. It helps you maintain a clean data structure in Google Analytics 4 and other tracking tools.

Which UTM parameters are required?

While only utm_source is strictly required by most tools, it is best practice to also include utm_medium and utm_campaign for robust attribution.

Free UTM Builder & Campaign URL Creator - GA4 Ready | BlinkURLs

Campaign Orchestrator

Architect Your URLs.

Website URL *

Campaign Source (utm_source)

Campaign Medium (utm_medium)

Campaign Name (utm_campaign)

Campaign Content (utm_content)

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Data Precision

Measure Every Marketing Dollar.

UTM parameters (Urchin Tracking Module) are the gold standard for tracking marketing performance. Without them, you're flying blind. With them, you have a surgical view of your ROI.

Attribution

Know exactly which tweet or email drove that high-value conversion.

GA4 Ready

Fully compatible with the latest Google Analytics 4 data streams.

Channel ROI

Compare performance across social, search, and referral traffic.

Clean Links

Combine with BlinkURLs shortening to hide long, ugly tracking strings.

Why shorten
Campaign Links?

Improve Click-Through Rates (CTR) by hiding complex parameters
Prevent link wrapping in emails and SMS
Add a second layer of analytics with BlinkURLs tracking
Custom branded domains for higher trust

https://site.com/?utm_source=twitter&utm_medium=social&utm_campaign=summer&utm_content=v1...

blink.ly/Summer24

User Guide

How to Build
UTM Links.

Follow these best practices to ensure your marketing data remains clean and actionable.

Destination URL

Start with the base URL of the page you are promoting.

Define Parameters

Set the Source (e.g. Newsletter), Medium (e.g. Email), and Campaign name.

Copy & Shorten

Generate the long URL, then use BlinkURLs to shorten it for better CTR.

Common Questions.

Why are UTMs important?

UTMs tell Google Analytics exactly where your traffic is coming from, allowing you to measure the ROI of specific ads, emails, or social posts.

Are UTMs case-sensitive?

Yes. 'email' and 'Email' will show up as separate mediums in your analytics. We recommend using lowercase for all parameters.

Does BlinkURLs track UTMs?

Yes. When you shorten a link with BlinkURLs, we preserve all UTM parameters and add our own layer of real-time link intelligence.